We’re wishing you a very Happy Holiday Season! May you enjoy love, laughter, peace, and prosperity this holiday and in the New Year!
From all of us at Tonic Photo Studios,
Jacki, Patrick, Sara, and Matt
Archive for December, 2008
Happy Holidays from tonic photo studios!
Published December 24, 2008 What's New? Leave a CommentTags: architecture photography, arizona photography, arizona tonic cuisine photography, commercial photography, in studio photography, interior photography, phoenix food photography, phoenix photography studio, product photography, Tonic Photo Studios, tonic photography
Join us in wishing a Happy Birthday to tonic photo studios Patrick Darby!
Published December 18, 2008 What's New? 2 CommentsTags: architecture photography, arizona photography, arizona tonic cuisine photography, AZ Photographer, commercial photography, in studio photography, interior photography, Patrick Darby, phoenix food photography, phoenix photography studio, product photography, Studio Director Patrick Darby, Tonic Photo Studios, tonic photography
December 18th…why is this day special? Because it’s the day Patrick Darby was born – although I won’t tell you how many years ago. Nor will I play the “guess the right age and win a prize game” that I was considering. Why not, you ask? Simple…I really like my job!
So who is the man behind the birthday? Patrick Darby is the Studio Manager here at Tonic Photo Studios. He’s had a passion for photography since he was in high school, and decided to pursue it as a career. He studied photography at Savannah College of Art and Design, where he graduated Suma Cum Laudi. Patrick has enjoyed a career as a commercial photographer since 1996, and has been with Tonic Photo Studios for the past six years. When he’s not working, he’s enjoying his beautiful family.
He won’t personally brag about his accomplishments, so I’ll do it for him:
Patrick Darby Has:
- Won several Addy awards, both for the studio and individually
- Had numerous gallery exhibits
- Managed and grown a successful business at Tonic
- Been recruited nationally as an expert in his field
- Did I mention he graduated Suma Cum Laudi? Smarty Pants.
So leave a comment or email him personally at Patrick.Darby@TonicPhotoStudios.com and join us in wishing Patrick a very Happy Birthday!!
Patrick in Action!
tonic photo studios Christmas Card Hike – The Search for the Perfect Cactus
Published December 9, 2008 What's New? Leave a CommentTags: architecture photography, arizona photography, arizona tonic cuisine photography, commercial photography, in studio photography, interior photography, phoenix food photography, phoenix photography studio, photography, product photography, r and r images, tonic, Tonic Photo Studios, tonic photography
R and R Christmas Card
A couple of weeks back Perry and I embarked on an internal location project for the R and R Images Christmas Card. We were looking to do something a bit different, something out-of –the-box (or at least studio). Perry had been creatively inspired by something he saw on a recent road trip to Bisbee last year. The inspiration came from a dark mountain atop which sat a lone lit Christmas tree. The somewhat mysterious scene fueled the concept for the card. The idea, essentially circled around bringing a “traditional” holiday look into an unexpected place. As Perry and I hauled in about 80 pounds of photo gear into the desert landscape, we were kicking ourselves for having ever come up with the idea. However, when all was said and done we were both pleased with the outcome and gratified by the result. After all, you always have to work for powerful images.
R and R Images Holiday Card Image
tonic photo studios Smoke and Water Photography Series
Published December 9, 2008 Creative Projects Leave a CommentTags: architecture photography, arizona photography, arizona tonic cuisine photography, commercial photography, Creative photography, in studio photography, interior photography, phoenix food photography, phoenix photography studio, product photography, Tonic Photo Studios, tonic photography
Smoke Ladies and Water series
We recently did a creative series of images utilizing elements of smoke and water. Some of the images are figural, some are representative of natural forms and some are humorous in nature. Essentially, they are a very dynamic and creative exploration of form and composition with unexpected elements utilized to bring forth the image. Bottom line, it’s really amazing stuff…
Two samples from the Smoke and Water Series
tonic photo studios featured client – Fry’s Marketplace
Published December 9, 2008 Featured Clients Leave a CommentTags: az photography, Fry's Marketplace, Patrick Darby, photography, tonic, Tonic Photo Studios, tonic photography, tonic studios
Fry’s Marketplace
I can’t think of any one single client that has changed Tonic and contributed toward as much growth as Fry’s Marketplace. TPS is fortunate to have had this partnership for about 4 years now and has enjoyed every bit of it. Fry’s keeps us on our toes as we are constantly shooting a variety of different subject matter from styled food shots to soft and hard goods to architecture and portraiture. They cover the gamut with and continue to challenge us on a daily basis.
Currently we are working on the production of imagery for over 300 semi truck wraps.
Two of the many truck wraps we have completed for Fry's
tonic photo studios featured client – Fox Restaurant Concepts
Published December 9, 2008 Featured Clients Leave a CommentTags: architecture photography, Arizona Fox Restaurants, arizona photography, arizona tonic cuisine photography, Arrogant Butcher, BLANCO, BLOOM, commercial photography, Fox Restaurant Concepts, FRC, in studio photography, interior photography, NORTH, Patrick Darby, phoenix food photography, phoenix photography studio, product photography, Sam Fox, Tonic Photo Studios, tonic photography, True Foods, True Foods Kitchen, Zinburger
Fox Restaurant Concepts
It’s been a great experience working for Fox Restaurant Concepts for the past three years or so. I can’t go on enough about how much respect I have for the company and the strength and innovation within their brand. We have enjoyed the privilege of shooting a variety of work for Fox including Architecture and Food and Beverage and are always excited about the next project. Recently we shot interiors, exteriors and menu items for True Food Kitchen at the Biltmore. I returned to the restaurant just the other day, not two months into the opening of the place, and it was absolutely packed with lines out the door (even in this economy). Seems Sam really has things figured out and that almost everything he touches turns to gold. We wish him the best of luck moving forward and appreciate the opportunity to contribute to the brand.
True Food Kitchen at the Biltmore Shopping Plaza
tonic photo studios featured client – EB Lane, El Tovar Lodge, and a Great Story!!
Published December 9, 2008 Featured Clients Leave a CommentTags: architecture photography, arizona photography, arizona tonic cuisine photography, commercial photography, EB Lane, El Tovar Lodge, in studio photography, interior photography, on location commercial photography, phoenix food photography, phoenix photography studio, product photography, Tonic Photo Studios, tonic photography
EB Lane
Tonic Photo Studios has enjoyed a long and beneficial relationship with Phoenix Ad Agency EB Lane. We have accommodated a diverse range of creative projects for the agency and have contributed creative content to the Phoenix Convention and Visitors Bureau, The Arizona Biltmore, Cable One and The El Tovar Lodge at the Grand Canyon, (to name just a few).
On the topic of El Tovar, one of the more recent projects we shot for EBL, I wanted to share some interesting production notes associated with this project. During the trip up to the Canyon, the Art Director and I discussed the details of the project. It seemed the scope or general goal was to create an image unlike any other that had been done so before, specifically in regards to exterior representation of the lodge.
Both of us had done our homework and essentially knew what the client did not want but were not entirely certain as to what it was it was they did (and only that it may involve a hydraulic lift). So, as is often the case, I embarked upon the project mentally prepared for just about anything.
Such preparation served itself well as shortly after I arrived, I was harnessed into a 60 foot lift and was raised over the lodge (and Canyon) to get the appropriate perspective. Essentially, the client wanted to see the lodge visually connected to the Canyon. As a result of the Lodge’s proximity to the Canyon there really had not been a shot produced in the past that featured both together (or at least not one that was a decent representation of both). In this business you are constantly being thrown curve balls and have to be prepared to “make it work” regardless of the circumstances. Producing this image for EB Lane and El Tovar was a great deal of fun and everyone was pleased with the results. Thanks to EB Lane for their partnership with Tonic Photo Studios over the years. We’ve enjoyed the collaboration and look forward to many more projects in 09.
El Tovar at the Grand Canyon
Wrights in the Biltmore and Biltmore Exterior
Brand roll out with a photography “Cure” being born: tonic photo studios
Published December 9, 2008 What's New? Leave a CommentTags: architecture photography, arizona photography, arizona tonic cuisine photography, Brand Roll Out, commercial photography, cure for the common image, in studio photography, interior photography, phoenix food photography, phoenix photography studio, product photography, r and r images, Tonic Photo Studios, tonic photography
In response to an ever changing and challenging commercial photography market, R and R Images Photography created tonic photo studios as a sub-brand or division of R and R Images. The goal was to create a clean, contemporary, fun and fresh look chiefly in effort to allow the commercial photography studio to stand out and best represent it’s talent, facility and creative capabilities. tonic, is in essence, “the cure for the common image”. Essentially, we take fantastic images for a variety of clients and have fun doing so. Ultimately, we needed and now have a new brand to support this.
