Tonic Photo Studios has enjoyed a long and beneficial relationship with Phoenix Ad Agency EB Lane. We have accommodated a diverse range of creative projects for the agency and have contributed creative content to the Phoenix Convention and Visitors Bureau, The Arizona Biltmore, Cable One and The El Tovar Lodge at the Grand Canyon, (to name just a few).
On the topic of El Tovar, one of the more recent projects we shot for EBL, I wanted to share some interesting production notes associated with this project. During the trip up to the Canyon, the Art Director and I discussed the details of the project. It seemed the scope or general goal was to create an image unlike any other that had been done so before, specifically in regards to exterior representation of the lodge.
Both of us had done our homework and essentially knew what the client did not want but were not entirely certain as to what it was it was they did (and only that it may involve a hydraulic lift). So, as is often the case, I embarked upon the project mentally prepared for just about anything.
Such preparation served itself well as shortly after I arrived, I was harnessed into a 60 foot lift and was raised over the lodge (and Canyon) to get the appropriate perspective. Essentially, the client wanted to see the lodge visually connected to the Canyon. As a result of the Lodge’s proximity to the Canyon there really had not been a shot produced in the past that featured both together (or at least not one that was a decent representation of both). In this business you are constantly being thrown curve balls and have to be prepared to “make it work” regardless of the circumstances. Producing this image for EB Lane and El Tovar was a great deal of fun and everyone was pleased with the results. Thanks to EB Lane for their partnership with Tonic Photo Studios over the years. We’ve enjoyed the collaboration and look forward to many more projects in 09.