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Month: March 2009

tonic photo studios takes the Gold ADDY

tonic photo studios takes the Gold ADDY

Tonic Takes Home the Gold ADDY
Tonic Takes Home the Gold ADDY

At this year’s ADDY Awards in Phoenix, we entered our  Smoke and Water series.  We were excited to learn we won, even more so when we found out that Tonic took the Gold ADDY award!

The ADDYs are the advertising industry’s version of the Oscars.   It was a fun event! We can’t wait to see what happens in the next round. It sure is great to get industry recognition.

Anatomy of Commercial Photography Part 1 / tonic photo studios

Anatomy of Commercial Photography Part 1 / tonic photo studios

What goes into a commercial photo shoot?  This “Anatomy of Commercial Photography” series of posts is going to take a look at an example of what goes on behind the scenes, from prospecting to job completion.

Part 1 – A day in the life

On location with Tonic Photographer Patrick Darby
On location with studio director Patrick Darby

It’s a busy day at the studio.  Studio director Patrick Darby and his photography team are hard at work.  Patrick is out on location  with Sara, our production coordinator. We’re so busy, we had to bring on Perry LaFine, our awesome freelance talent.  Our stylist is in-house today as well.