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Month: March 2010

tonic photo studios: from concept to advertisement

tonic photo studios: from concept to advertisement

Riester, a Phoenix-based ad agency, presented a challenge to us for their client’s (Orange County) recycling campaign.

The campaign addresses the positive affects of individual’s contribution to recycling and the agency needed a clean, conceptual visual to represent this. They supplied the studio with a pre-existing figural image and a rough client approved -. Tonic was then faced with the challenge of bringing the concept to visual reality and creating a finished product using both supplied and tonic original photography.

Here’s what the client had to say about their experience working with us on this project:

“Tonic Studios always manages to turn even our most unlikely concepts into believable realities while keeping in mind our budgetary demands and time constraints. A recent team-up involved image creation for a waste and recycling campaign. Imagine our client’s amazement as Patrick conjured giant piles of moving boxes and paper coffee cups in combination with human figures. The terrific photos generated unexpected attention and awareness from our target audience, and proved once again why Tonic is one of the most reached-for implements in our agency toolkit.”

Final product

This is the concept that Riester created from Tonic’s creative efforts.

How does a sophisticated restaurant like Arrowhead Grill translate its cuisine into photographs? Let tonic photo studios show you…

How does a sophisticated restaurant like Arrowhead Grill translate its cuisine into photographs? Let tonic photo studios show you…

Imagine taking this description and putting it into images:

Executive Chef Charles Schwerd

“A new dining concept from Executive Chef Charles Schwerd brings luxury and affordability to the marketplace. Located on the West Side in Arrowhead, AZ, Charles looks to infuse style and sophistication to your neighborhood steakhouse. From the moment you first set eyes on an Arrowhead Grill steak, you know you’re in for a special meal. The searing steak, still cooking in an iron skillet as it’s brought to your table, is a work of perfection, and a savory one at that. It’s this searing, savory first impression that sets the tone for all of Arrowhead Grill’s hand-selected menu items.”

Tonic was selected to translate Arrowhead Grill’s amazing cuisine through its creative approach to photography by producing the full spectrum of imagery telling the complete story of the restaurant.

Project included lifestyle, food and environmental portrait photography.