Patrick is back in our Phoenix studio for a while, in between the East Coast and West Coast legs of his Luxottica road trip. While he’s in town, we wanted to change gears and spend a little time on one of tonic’s specialties: cuisine photography. In particular, we want to focus on work we have done for AJ’s Fine Foods, a longtime local client here in the Phoenix area.
Valley residents are no doubt familiar with the upscale markets which are a part of the Basha’s family of stores. They have been a fixture in Phoenix, bringing a gourmet shopping experience to food and drink lovers for over 25 years. What most people don’t realize is that tonic photo dtudios has been the primary supplier of commercial food photography for AJ’s since the early 90’s.
We’re proud not only to work with a great local client, but to have such a longstanding relationship. The team at AJ’s relies on our large repertoire of capabilities to create eye-catching images for their marketing materials, both in-store and online. They know that Patrick and the tonic photo team are able to meet any challenge, from capturing stunning pour shots to staging large, styled sets.
One part of the AJ’s relationship we’re particularly proud of is our work for their annual Summer Wines promotion. Each year, AJ’s features select wines as their flavors of the summer and to translate those flavors into imagery, they turn to Patrick’s skills. It has been a fun challenge as summer rolls around each year, and the tonic staff has relished the challenge every time.
To see more images than the few highlighted here on the blog, head over to Tonic’s cuisine portfolio. Or, you can visit AJ’s website, where nearly all of the photography was generated by tonic photo studios.