tonic photo studios team has been busy lately with creative projects which have been outside the usual repertoire. Shooting for the Grand Canyon Railway and Mort Fleischer was both fun and challenging and Patrick enjoyed the chance to do some projects which were a little outside the norm. But, food, product, architecture and conceptual are what the phoenix commercial photography studio is known for, so we were bound to return to those at some point. That point arrived when our partners at The Lavidge Company approached us with a food photography project for Flo’s Asian Kitchen.
Flo’s wanted to add imagery to their website which tells the story of the great cuisine, energy and experience which can be found at the restaurant. Lavidge art director Melissa McFarlin turned to us, knowing that we could deliver photos which captured everything Flo’s has to offer.
Patrick, tonic’s food stylist Cathy Marshall and valley phoenix food stylist Ellen Straine spent two days on location at Flo’s, shooting not only food, but scenes of the kitchen staff in action and portraits of Flo herself. It was a great shoot and Flo was an incredibly gracious host. We were able to enjoy several of Flo’s dishes while we were there and all were awesome! We can highly recommend Flo’s as a dining destination after our firsthand experience there.
We’re proud of how the images turned out. They highlight tonic’s ability to capture strong and diverse images which fit into a larger narrative. Once again, we want to thank The Lavidge Company for choosing to partner with us on this project. As always, Melissa and the Lavidge staff were a pleasure to work with.