While I’m not typically one to tote technology and publish anything talking about megapixels and dynamic range etc, our new capture system that we received mid last week is an exception!
It’s important for our clients to know they are getting the very best in quality and versatility, now more so than ever I can state this with confidence. Last week we received our new Phase One IQ 180. The IQ 180 will in effect, more than double the resolution to our previous output. In simple terms, that’s massive. Additionally, our current Hasselblad system will for the most part, be replaced with a new autofocus system that supports the IQ 180 digital back.
In addition to the new hardware, we’re also offering our clients some very cool viewing and image rating flexibility on the iPad and iPhone with Phase One’s Capture Pilot app. Grab the app free from the app store and try it out the next time your in for a shoot.
If you’re into all this cool techy stuff, glad we could provide you some awesome reading material and studio knowledge! If not, continue to know that tonic photo studios will always provide the very best in image quality in the industry. Huge, quality files that equals great end results and flexibility.
tonic photo studios
tonic photo studios partners with IO Data Centers to produce epic imagery
tonic studios has been busy working with IO Data Centers for in excess of 5 years now and has had the pleasure of watching them grow to the forefront of their industry. IO Data‘s Always ON IO Anywhere modular technology allows for an incredibly efficient and secure Data Center infrastructure with maximum flexibility for growth in both scale and technology.
We’ve watched IO grow from a relatively small scale Data Center operation in Scottsdale to a massive provider with facilities in both Phoenix, Scottsdale, New Jersey and plans for more down the road.
Being inside one of the DC’s is truly other-worldly. Powerful technology fills multiple football field scaled spaces in a secure and controlled setting that varies in temperature no more than a fraction of a degree.
Sensors detect any abnormality and systems back up systems to insure there is never a disruption to the services the centers provide. In short, it’s seriously cool!
So where do we come in? Well, we’ve pretty much shot every aspect of the facility inside and out and most recently (over the past 4 months or so) have worked closely with the marketing team to develop a unique style and approach for presenting IO’s visual content.
I would describe the approach for the imagery to be bright and airy while also bold in it’s depiction of surfaces, tones and textures. We were really going for a look that would highlight the interest within each space and present a sense of epic scale and high technology.
Check out IO’s website and keep an eye on IO as they continue to forge ahead in the industry.
tonic photo studios continues to grow its portfolio of restaurant photography work recently adding PF Chang’s China Bistro, Kona Grill, The Tilted Kilt and a handful of other great brands to its repertoire of clientele. Food photography has been a strong focus of ours since the studio’s inception and as new restaurants emerge into the market, we’re there to help them grow their brand. Our prop department is bursting at the seams with every imaginable textile and piece of glass and dishware and our backgrounds and surfaces are ready to accommodate a broad range of style and overall look and feel.
In mid December through early January we had the pleasure of partnering with PF Chang’s on a massive project that involved shooting 60 plus menu items. This was a grass roots project where tonic had the pleasure of working with PF Chang’s art director from the ground up to create a unique and specific stylistic approach and visual vocabulary for which to present PF Chang’s imagery. In studio, with two camera systems and a great creative and production team consisting of Ellen Straine, Abby Ripes, Cathy Marshall, Sara Baldwin and Mitzie Rakich (along with a team of talented PF Chang’s Chef’s), we produced in excess of 140 unique images for the brand. It was a wonderful opportunity and we all had a blast producing the work.
Following Chang’s project, we had the pleasure of producing work for Kona Grill. While the project was not to the massive scale of PF Chang’s, it was a fantastic start to what we believe will be a great on going partnership.
From there and most recently, we packed up and headed out on location to The Tilted Kilt at Phoenix’s CityScape. Diversity is the spice of life after all and TK’s tasty Pub fare was a nice contrast to work we have produced in the past. The Pub wanted us to produce a series of images that tied the menu item to the environment with really showcasing the food in warm and approachable manner. We think we accomplished this quite successfully and as always, had a blast in the process.
Here’s to a great 2012 working with these and many other of our restaurant clientele.