A new national food concept that pulls inspiration from 5 Asian Countries, yum and sign us up! Well, that’s just what Pei Wei Asian Market did when needing a photography partner and studio to shoot their entire new menu for their recently launched Asian Market concept: http://www.peiwei.com/market/.
We were thrilled to shoot 60 plus menu items and four conceptual billboards for this international client. Back in January we talked about our massive project with their parent company, PF Changs. This new Pei Wei Asian Market project took on a very similar and extensive prop sourcing and styling needs approach. With having to create individual stories with rich and rustic backgrounds, our creative team consisting of Ellen Strain (Food Stylist) and Abby Ripes (Prop Stylist) with Patrick Darby (tonic Founder and Photographer) leading the way to execute this rich and tactile photo project. The end result, some of the best food photography tonic photo studios has put out to-date!
The billboard imagery will be released shortly and will be on the blog. Below is a great cross-section of work from this massive project. We are excited to see this market fare concept grow and hit major US cities this summer!
Keep checking back with us for more samples of work!
Mitzie Rakich / tonic Studio Rep