Over our long creative partnership with Taser we have had the opportunity to shoot some really awesome products and scenarios showcasing their engineering and innovation. Just recently we produced several shoots with them that showcased both their B2C and B2B lines of products (that’s business to consumer and business to business for those that needed a little refresher, you’re welcome).
The police officer shoots included some really cool conceptual work that incorporated Oakley sunglasses paired with their new state of the art evidence monitor system that clips right to the sunglass frame. Our goal for this shoot was to produce epic like images that fit the clients creative direction and blended seamlessly into the supplied background imagery to portray a movie poster appearance. Some elements were shot in studio and some were produced on location (ie police car). In all cases our goal was to match the lighting and overall perspective to create the cohesive blend into the existing backgrounds.
The consumer (C2 Product) shoot highlighted the personal protection and piece of mind security aspects of the brand through three scenarios that included a nurse, real estate agent, and graduating high school senior. This project included casting just the right talent and scouting for the perfect locations. The nurse scenario (featured below) utilized both the actual existing and composited backgrounds.
We were thrilled with all the final shots and have a few of them hanging on our studio walls. We’re looking forward to the next round of shoots with the Taser team!