It’s no secret that food photography is a core focus at tonic photo studios and one of the clients that strongly reinforces this focus over the past couple of years has been PF Chang’s China Bistro and Pei Wei Asian Diner. We’ve had a fantastic time working with both internal and external creative for these brands and have had a blast participating in the development of the evolving visuals in support of these. Together with a team of food and set stylists, assistants, digital techs and producers, we have worked with the client to produce imagery that has transcended from bold rich textures and tones to a lighter brighter more open and airy feel.
I wanted to publish this post to present a snapshot of this visual transcendence and creative collaboration as PF Chang’s and Pei Wei are most certainly one of tonic’s flagship partners.
Thanks to Pei Wei and PF Chang’s for the opportunity to collaborate on a great body of work to date. You’ve tapped into our core strengths and attributes both technically and creatively and have allowed us to grow and strengthen our focus in the food photography field.
Here’s to many more great shoots down the road.
Founder, tonic photo studios