With a rare studio afternoon to catch-up we find ourselves wanting to talk about our most recent food and lifestyle shoot with PF Changs, for their global marketing division. The shoot in late September took us on location into a PF Changs Phoenix store for what consisted of a 3AM set-up and a very long and exciting 15 hour day of photography.
With backtracking a little bit, the story unfolds as… the brand reached out to tonic photo studios and photographer Patrick Darby to capture the delicate and extensive needs of creating a global lifestyle library to include various dining experiences, aka scenarios. The shoot depicted 13 countries, casted 15+ talent and a crew of 20 to produce this epic lifestyle shoot.
We couldn’t be more thrilled with the work. Thank you to PF Changs and all who participated! We can’t wait to see the images in their final form. Until then, enjoy the behind the scene shots and a few of the scenarios.
Thanks for reading, Mitzie Rakich – studio photography rep