Its been an eventful year for tonic and accordingly, I wanted to take a minute to reflect and write up a post highlighting some events and changes that have occurred over the past year and also to make mention of some noteworthy things coming up.
Through the better part of 2013, we had the pleasure of working on a private label project for WinCo Foods. The project included a full range of private label food packaging photography from cream cheese to raisins and presented a wonderful opportunity for the studio to work with some great creative and fun people. The approach was clean and consistent and ultimately yielded what we think are a great series of images that show off the brand.
Another noteworthy mention from 2013 is all the great projects we had the pleasure of collaborating on with PF Chang’s. PF Chang’s is a one of tonic’s flagship clients as we provide them with reoccurring brand reinforcing imagery and have produced work for all of their brands covering both food and lifestyle.
Our biggest news for 2014 was the ownership change of the business and the move to Tempe to our new and improved facility. We’re excited to be able to offer our clients a better space to create in and look forward to all the great projects ahead in the new location.
And finally, another very noteworthy occurrence in 2013 was the creation and launch of Patrick Darby Photography – a new brand whose focus is entirely on food. Check out the site and blog through the links below.
In regards to 2014, one upcoming project worthy of mention is that of Arizona Tile’s 2014 Architecture initiative. We’ve been working with AZ Tile for several years now shooting product and architecture (featuring product in context of installation) and the initiative for 2014 is one we’re really excited about. In a nutshell, we expect to have the opportunity to photograph a wide array of spaces both commercial and residential locally and out of state and are looking forward to tackling the spaces and highlighting the products within.
Some AZ Tile architecture images from past projects below..
In summary, its been a great year at the studio and we’re really looking forward to what we can do for our clients in 2014. Thanks so much to all of those that have partnered with tonic this past year. We so appreciate your loyalty and support.
Cheers to 2014!