New Location Concept Shoot: PF Chang’s London

New Location Concept Shoot: PF Chang’s London

PF Changs has arrived in London! We recently worked with our long time friends at PF Chang’s Global to create a new photography aesthetic for the launch. The first location in Europe, the London location photography needed to represent co-founder Philip Chiang’s love of art, music and food. Shot in studio, the images provide both a look into the menu and its creation with a very hands on story telling approach. The results are beautiful with thoughtful attention to detail. Thank you to the PFC team, all the best in London! http://pfchangs.co.uk

A very cool fact – the location’s past includes a jazz club where the Beatles famously gave The Rolling Stones one of their hit singles, I Wanna Be Your Man.

To see more images from this project: http://www.patrickdarbyphotography.com/chefstable/

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