Archive for the 'Featured Clients' Category

tonic photo studios new partners in food photography

tonic photo studios continues to grow its portfolio of restaurant photography work recently adding PF Chang’s China Bistro, Kona Grill, The Tilted Kilt and a handful of other great brands to its repertoire of clientele. Food photography has been a strong focus of ours since the studio’s inception and as new restaurants emerge into the market, we’re there to help them grow their brand. Our prop department is bursting at the seams with every imaginable textile and piece of glass and dishware and our backgrounds and surfaces are ready to accommodate a broad range of style and overall look and feel.

In mid December through early January we had the pleasure of partnering with PF Chang’s on a massive project that involved shooting 60 plus menu items. This was a grass roots project where tonic had the pleasure of working with PF Chang’s art director from the ground up to create a unique and specific stylistic approach and visual vocabulary for which to present PF Chang’s imagery. In studio, with two camera systems and a great creative and production team consisting of Ellen Straine, Abby Ripes, Cathy Marshall, Sara Baldwin and Mitzie Rakich (along with a team of talented PF Chang’s Chef’s), we produced in excess of 140 unique images for the brand. It was a wonderful opportunity and we all had a blast producing the work.

 

 

 

Following Chang’s project, we had the pleasure of producing work for Kona Grill. While the project was not to the massive scale of PF Chang’s, it was a fantastic start to what we believe will be a great on going partnership.

From there and most recently, we packed up and headed out on location to The Tilted Kilt at Phoenix’s CityScape. Diversity is the spice of life after all and TK’s tasty Pub fare was a nice contrast to work we have produced in the past. The Pub wanted us to produce a series of images that tied the menu item to the environment with really showcasing the food in warm and approachable manner. We think we accomplished this quite successfully and as always, had a blast in the process.

 

Here’s to a great 2012 working with these and many other of our restaurant clientele.

Cheers!

Patrick Darby

Founder/ Photographer

tonic photo studios

tonic photography work in action!

If you recall our post from mid-July, we highlighted Photographer Patrick Darby’s trip to the Grand Canyon Railway to shoot photos for a wrap which would be installed on the Metro light rail here in the Valley. We recently received a shot of our work in action, riding the light rails over the Tempe Town Lake bridge!

Metro LRV 127 glides over Tempe Town Lake sporting the wrap we helped create.

tonic on location and in the studio with TASER International

If you’ve been reading our blog for a while, you know that we have a wide range of clients here at tonic photo studios. We’ve photographed food for Flo’s, architecture in downtown Phoenix and a train for the Grand Canyon Railway. One of our longtime clients is TASER International, maker of electronic control devices used by individuals and law enforcement organizations around the world. TASER is headquartered here in Phoenix and they called up Studio Director and Photographer Patrick Darby and the tonic team to photograph Shockwave, a new perimeter control product.

TASER’s primary goal was to create updated images of Shockwave and other products for use in marketing materials. We chose to use two settings for photographing the range of images TASER needed. To capture Shockwave in a realistic setting, we coordinated a photoshoot on location at The Icehouse and followed that up with a session in our studio.

The location shoot involved several players including Patrick, TASER and a local SWAT team. The day was warm and the SWAT team spent nearly seven hours in their gear, but the shoot was successful. Take a look below at few of the images we captured. We appreciate the efforts of the SWAT team and The Icehouse in making the location shoot happen!

Shockwave on location

SWAT team on location

We also brought Shockwave and other products into the studio so we could capture precisely staged photos. Having the products in studio presented far fewer logistical challenges, as Patrick has all of his equipment available to him. You can see some highlights from the studio work below.

Shockwave set up in the studio

Shockwave with remote trigger

TASER X2

Take a look at TASER’s Shockwave page and keep an eye out for the new images to arrive there soon! Also, visit TASER’s Facebook page and have a look at the photos they posted from the The Icehouse shoot.

tonic photo studios to shoot Betty’s Nosh: mushrooms and more

Our work with great local restaurants rolls on! In July we showed off some of the work we did with SanTan Brewing Company and Flo’s Asian Kitchen. In late August, we added another great local restaurant to our client list: Betty’s Nosh in Glendale.

Betty’s Nosh is a new mushroom bar which opened in early May. You’re probably thinking “Mushroom bar? What’s that?” Well, the mushroom bar is just what it sounds like. Think sushi bar, but with stuffed mushrooms instead of sashimi. Guests can order customized stuffed mushrooms and watch them being prepared while sitting at the bar.

In addition to the mushroom bar, Betty’s Nosh offers up a feel similar to a laid-back wine bar. The wine and drink selections are extensive. Executive Chef Ray Romero serves great entrées and tapas, but Betty’s adds a few extra touches which most wine bars don’t. For starters, they have Pasty Chef Erica Bahnak on staff to create delicious pastries. In addition, Betty’s does mornings, not just afternoons and evenings. They have a morning coffee bar and on Sundays, Chef Romero puts together an extraordinary omelet bar.

Having established themselves over the summer, Betty’s Nosh wanted to bring their website and marketing materials up to level on par with their food. They called upon Patrick Darby at tonic photo studios to come in to the restaurant and capture a range of photos covering the food and the space itself. Food stylist Ellen Straine joined him for the one-day shoot and by then end, they left with a host of great images.

We want to show off a few samples from the shoot, so take a look at what Betty’s has to offer. Naturally, we included a mushroom shot!

Look for these images and many more to appear soon on Betty’s website and printed material, and head on up to north Glendale Arizona to see what Betty’s Nosh is cooking up.

Inspiration at The Icehouse with tonic photo studios

Here at tonic photo studios, we often get a chance to work on interesting projects. Now that our architectural work at MorDo Ranch is complete, we’ve turned our attention to a new project partnering with TASER International and The Icehouse, a local art, performance and photography space located in downtown Phoenix.

Patrick is especially excited to shoot at The Icehouse, as it’s a very interesting venue from a photographer’s perspective. As the name suggests, it began operation as an icehouse over 100 years ago, producing ice to be used for keeping produce cold while being transported by rail. It has since been used for various purposes and over the past two decades has been a center for art exhibition and experimentation.

Amongst Phoenix architecture, the building is a rare gem. Very few buildings remain from the early 20th century, and fewer still have stood unaltered since their construction. The Icehouse is in that elite category. It has the feeling of a time capsule, unchanged since it was erected in 1910.

The texture of the concrete walls provide fantastic backdrops for photos and the windows add soft, natural light to the scene. The building is a unique space which offers inspiration to photographers who shoot there.

Patrick visited The Icehouse recently for scouting purposes and shot several photos. Their quiet simplicity speaks for itself.

If you’d like to know more about The Icehouse, connect with them via their Facebook page or on their website at http://theicehouseaz.com.

tonic photo studios: arches, light and space… a unique estancia in the desert

On two hundred acres of the far northeast Valley, MorDo Ranch stands as the manifestation of Mort and Donna Fleischer’s dream to fully explore their passions for horses, art collecting and horticulture. At the center of MorDo is their home, a beautiful combination of rustic charm from the Argentinian pampas and the Old World style of Europe.

In the early 1990′s, the Fleischers were searching for inspiration to guide the creation of MorDo’s crown jewel. Their desire was to build a ranch home which was southwestern in its feel, but didn’t rely on the motifs typical of Arizona. The couple found inspiration in books detailing the history and style of Argentinian estancias, homes on vast rural estates which developed on the pampas of South America in the 19th and early 20th centuries. The word “estancia” translates from Spanish as “ranch”, fitting well with the Fleischer’s desire to create a working ranch to be used for raising cutting horses.

Estancias evolved from the early days of European colonization in South America, beginning as large structures which functioned as headquarters for ranching on the vast frontier of the pampas. Raids by native tribes were frequent, causing early landowners to build fortified structures featuring heavy walls and windows with iron grates. Over time, the pampas became more civilized, landowners grew wealthier and architecture became more ornamental. Estancias acquired increasingly European features and gained a stately feel comparable to the great manors of Spain, Italy, France and England. Throughout their evolution, however, estancias retained some common features, the most prominent of which is the mirador, a tall watchtower originally used to alert estancia residents of a raid by natives. Miradors are now decorative features, but are seen on nearly all estancias, regardless of when they were constructed.

MorDo Ranch is an interpretation of the estancia style as applied to the Sonoran desert of Arizona. It was designed by the late architect George Christensen of CCBG Architects in Phoenix and was built in 1995 by Kitchell Custom Homes. The home comfortably blends with the desert north of McDowell Mountain Regional Park, offering gorgeous views of the McDowell Mountains and Four Peaks to the east. To help the structure blend with the surrounding desert vegetation, the exterior of the home is painted army green. Christensen’s design maximizes the surrounding desert and mountain views through its use of arches, passageways and open space to create views to the outside. Although the Sonoran desert provides beautiful vistas throughout the year, the design of the home really shines during the spring when wildflowers bloom throughout the grounds of the estate and create a panoply of color.

In June we wrote about photographing the Fleischer’s impressive collection of Western memorabilia. In the wake of that photoshoot, Patrick was asked to return for a photography shoot which focused on the architecture of the home. He recently completed that assignment and we wanted to highlight a few of the images he captured.

Patrick’s goal in photographing the house was to accurately present the scale and functionality of the spaces found throughout. Thanks to his years of experience with architecture photography, he was able to carefully blend in a controlled amount of artificial light while still capitalizing on the natural light abundant in the home.

A delightful feature which Patrick captured is the view from the main entryway of the house through the foyer and out through the back of the home. All of the doors in this space are glass, providing an unbroken sight line. Standing outside the front of the house, three arches frame the space leading to the front door.

The main entryway of the estancia

The main entryway

Within the foyer, natural light fills the space where the entryway arches can be seen framing the view out to the gate. Even the gate continues the arch motif.

The foyer looking out to the entryway

Looking out through the foyer to the arches of the entryway

Beyond the foyer is the Afrizona room . At this point, the arch motif ends and the room provides a view to the desert beyond through a large rectangular door. The Afrizona room offers its own unique character which blends a classic Arizona room with the art and artifacts of eastern Africa. Donna has traveled to Africa on three different occasions and was joined by Mort on two of those trips. During their adventures in countries such as South Africa, Kenya and Tanzania, they continued to follow their shared passion for collecting. As their African collection grew, they found a home for many pieces in the Arizona room, eventually bestowing it with the moniker it now holds.

The Afrizona Room

The Afrizona Room

The centerpiece of the home is the spacious great room which blends living, dining and entertainment areas into a single open space. Large windows allow natural light to illuminate the room while outside the window, the entryway arches provide a contrasting backdrop to the square motif of the window panes.

The great room of the estancia

The great room with its open feel and large window

At the opposite end of the great room is the dining area, while the staircase to one of the home’s two miradors can be seen. The staircase featured here leads up to Mort’s study, while the other mirador houses Donna’s office.

The great room and dining table

The dining table and a view of the great room

Finally, the master bathroom offers a relaxing sanctuary. Custom carved dark wood cabinets contrast with white marble countertops while the emphasis on natural light carries through from the rest of the house.

Bathtub and counter in the master bathroom

The relaxing space of the master bathroom

Photographing MorDo Ranch was a fantastic project for tonic studios. It offered challenges to overcome, but working with the Fleischers and having the opportunity to photograph such a unique home was an incredible experience.

tonic photo studios captures food photography for Flo’s

tonic photo studios team has been busy lately with creative projects which have been outside the usual repertoire. Shooting for the Grand Canyon Railway and Mort Fleischer was both fun and challenging and Patrick enjoyed the chance to do some projects which were a little outside the norm. But, food, product, architecture and conceptual are what the phoenix commercial photography studio is known for, so we were bound to return to those at some point. That point arrived when our partners at The Lavidge Company approached us with a food photography project for Flo’s Asian Kitchen.

Flo’s wanted to add imagery to their website which tells the story of the great cuisine, energy and experience which can be found at the restaurant. Lavidge art director Melissa McFarlin turned to us, knowing that we could deliver photos which captured everything Flo’s has to offer.

Patrick, tonic’s food stylist Cathy Marshall and valley phoenix food stylist Ellen Straine spent two days on location at Flo’s, shooting not only food, but scenes of the kitchen staff in action and portraits of Flo herself. It was a great shoot and Flo was an incredibly gracious host. We were able to enjoy several of Flo’s dishes while we were there and all were awesome! We can highly recommend Flo’s as a dining destination after our firsthand experience there.

We’re proud of how the images turned out. They highlight tonic’s ability to capture strong and diverse images which fit into a larger narrative. Once again, we want to thank The Lavidge Company for choosing to partner with us on this project. As always, Melissa and the Lavidge staff were a pleasure to work with.

Workin’ on the railroad: Grand Canyon Railway photo shoot with tonic photo studios

Fresh on the heels of shooting images of the Fleischer Western art collection, tonic photo studios was called upon by E.B. Lane to travel up to Williams, Arizona in June and shoot images for their client, the Grand Canyon Railway. However, this shoot wasn’t typical for many reasons.

First, this was another project which was a little outside our usual repertoire. A train is smaller than most architecture, but much bigger than most products we shoot. Secondly, the end product of this photography was not a promotional brochure or corporate website. Instead, the images were destined for the wrap which you now see on METRO light rail cars here in Phoenix.

Creating photography for a train wrap comes with a unique set of challenges. In order to have a high quality appearance, the wrap needed to be printed at a resolution of 72 DPI (dots per inch). That translated to a source image which needed to be 300 DPI and 217 inches wide by 20.5 inches high. Essentially, the massive final image delivered to the wrap printers needed to have utmost quality, detail and sharpness.

Fortunately, Patrick Darby is a top-notch pro and he was able to find a way to overcome the technical challenges inherent in achieving these results. His approach was to create 20 separate images at 40 megapixels each.

A train engineer at the controls of a Grand Canyon Railway steam engine

One of the 20 photos which make up the final composite image; tonic photo studios

In order to capture consistent images, the crew measured an optimal distance from train to camera (about 25 feet) and created a line parallel to the tracks along which to travel as each image was captured. Patrick then took images at 10 foot intervals along the line, thereby creating a set of images which captured the full length of the engine, tender and passenger car. He also bracketed each image to produce final images with an extended dynamic range and details from deep shadows to bright highlights. When he arrived back in the studio, Patrick’s post-production work involved stitching each of the 20 images together into a seamless composite.

Some of the individual photos of the Grand Canyon Railway train before stitching

Some of the individual photos just before being assembled into the final image: tonic photo studios

The complete Grand Canyon Railway image

A low-res version of the final image, seamlessly stitched together: tonic photo studios

A train robber on horseback, waving his pistol in the air

This train robber and his horse will be layered over the train image

If you’ve had the pleasure of riding the Grand Canyon Railway, you know that part of the fun is when actors playing the part of robbers hold up the train mid-journey. E.B. Lane and the railway wanted to include that detail in the wrap, so Patrick also captured photos of a robber on horseback. The robber image was layered on top of the complete train image to give the impression of a train robber riding next to the train.

Overall, this was an incredibly cool concept and was tremendous fun to work on. We greatly appreciate working with clients such as E.B. Lane and the Grand Canyon Railway.

The photoshoot crew and client representatives

Patrick, the photoshoot crew and representatives from E.B. Lane and GCRW

A portion of the Grand Canyon Railway wrap on a light rail car

The final product riding the rails in Phoenix

A little of this, a little of that from tonic photo studios

We have an assortment of quick topics to mention in today’s tonic studios blog post. First, we wanted to let everyone know that we’ll be announcing the winner of the iPad 2 promotion on Tuesday, July 5th! If you’re on our mailing list, you received a mailer last month promoting our blog and new Facebook page. Anyone who updated their contact info and Liked our tonic page was automatically entered to win, so keep watching here to see who’s the lucky new iPad owner! Also, big thanks to our sister company R and R Images for creating the mailer.

Next on the list is a very exciting project which we unfortunately can’t talk about very much yet. It involved some travel up to northern Arizona, and was a very fun and challenging project which tested Patrick’s technical and creative skills. You’ll see the end result around town very soon and we’re certain that you’ll be impressed. Look for a post with behind the scenes details and images of the final product soon!

As a side note, Patrick Darby had a chance to capture some great landscape shots while he was up north and he’ll be posting them soon on the main Tonic web page. Landscape photography isn’t one of tonic studios four key areas, but Patrick has done landscape work in the past. He took the opportunity of being in the pines of northern Arizona to recall some of his dormant skills and photograph the amazing natural beauty of the Coconino forest. Look for those pictures soon!

To wrap up, we wanted to mention a few other upcoming projects. We’ll be shooting food and lifestyle images for Flo’s Asian Kitchen and doing food and product photography for Chandler’s SanTan Brewing Company. It’s great to work with fantastic local companies and we’re proud that these two have come to us for their photography needs.

Summer is often a slower time for business here in Phoenix, but we’re staying very busy so far. Keep watching this blog and our Facebook page for news and updates!

The tonic photo studios road trip wraps up

The Tonic road trip for Luxottica Group has finally run its course. Patrick wrapped things up in Southern California and Las Vegas last week, so he’s now busy editing scores of photos. We recently posted photos of the sights around Beverly Hills, but now we have a few sneak peeks of the ILORI and Optical Shop of Aspen stores which Patrick shot. Take a look!

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