PF Changs has arrived in London! We recently worked with our long time friends at PF Chang’s Global to create a new photography aesthetic for the launch. The first location in Europe, the London location photography needed to represent co-founder Philip Chiang’s love of art, music and food. Shot in studio, the images provide both a look into the menu and its creation with a very hands on story telling approach. The results are beautiful with thoughtful attention to detail. Thank you to the PFC team, all the best in London! http://pfchangs.co.uk
A very cool fact – the location’s past includes a jazz club where the Beatles famously gave The Rolling Stones one of their hit singles, I Wanna Be Your Man.
Tilted Kilt Pub & Eatery opened in 2003, reaching 83 locations across 23 US states and now Canada. Since 2005 we have collaborated with the TK team on a variety of food, lifestyle, architecture, motion and cinemagraph work. The Tilted Kilt understands the value and relationship of strong imagery in conjunction with F&B development and continues to evolve new concepts and visual appeal in association with their menu photography. The studio has also had the pleasure of photographing the company’s new flagship location in Tempe Arizona whose imagery will serve both advertising and franchise development needs. Here’s the last Summer Menu in which the photography drove the menu layout design. Cheers to that!
We recently completed a multi-day shoot with Mellow Mushroom – this was our first project with the Atlanta based team that flew out to Phoenix to shoot: 1 day on location shooting lifestyle photography followed by 2 days in studio shooting food stills and cinemagraphs. It’s always great to be working with new clients that reach out to us from across the country. Stay tuned for more tearsheets, we’re just starting to see the project files going live and in-use. Looking forward to the next round of shooting – thank you to the Mellow Mushroom team, cheers!
Photography: Food & Beverage, Lifestyle, Social
Tonic Photo Studios 2016 Summer Happenings and Catch-up
Summer always seems to fly right by us with then playing catch-up on what’s new with project happenings. So without further ado here’s a great mash-up of projects we’ve throughly enjoyed being a part of – thank you all for a great summer!
PF Changs Global
Photography: Food & Beverage, Food for Global Menu Design, Social
Back in July we wrote about our first project with Pieology in Orange Country that included a multi-day shoot capturing food, architecture and lifestyle. Much of that project is now found on the newly launched website http://pieology.com