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Mayor of Phoenix Photo Session at tonic photo studios

Published March 17, 2011 Creative Projects , Featured Clients , What's New? Leave a Comment
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Tonic Photo Studios was recently chosen by Mayor Phil Gordon, of the city of Phoenix, to help him with his image. And we were only too happy to oblige!

In lieu of his upcoming State of the City Address, we set up a session in our photo studio and worked with the Mayor to create a series of images that showcase his leadership qualities.


Mayor's State of the City Announcement

An announcement of the mayor's State of the City address, featuring photography by Tonic Photo Studios

Above is one of our final shots, in context of an email release regarding the upcoming event.

We feel like the project was an overwhelming success, helping this public figure create the perfect imagery and style.

Here at Tonic Photo Studios, we love to help individuals and company’s make the best impression with their photography. If you’re in need of a creative solution for your image, please don’t hesitate to contact us. You can see our portfolio of work as well as our contact information on our website at www.tonicphotostudios.com.

From sketch to photographic reality: McDonald’s and the Lavidge Company shoot smoothie outdoor boards at tonic photo studios

Published June 24, 2010 What's New? Leave a Comment
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Concept

In conjunction with McDonald’s launch of their new smoothies in mid July, we were presented with two concepts to carry through to visual reality. This project was a good example of Tonic’s creative problem solving abilities. In specific reference to the most challenging aspect, I played around with several potential methods before I determined that shooting the banana peel upside down was the best direction to take. I rigged it up like a little puppet with fishing hooks and clear line and shot numerous versions with the peel elements in different positions and at different perspectives. From that point, it was just a matter of flipping the elements and clipping them out to build the final composite(s). It was also a bit of a challenge figuring out how to keep the peel fresh through the duration of the shoot. Citric acid alone was not enough. The secret was to select very fresh bananas that had just turned from green to yellow. Any riper and citric acid or not, they were browning in no time.

 

Behind the Scenes

It was a great shoot with a great team which included (among several others) a technical advisor from McDonald’s corporate. Thanks to McDonald’s and Lavidge for the creative opportunity and the sugar high we all had throughout the day!

McDonald's Outdoor Boards

Bring us your ideas!

tonic photo studios work in context

Published June 19, 2010 What's New? Leave a Comment
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I thought it might be of interest to publish links that present some of our work in context as it can be an entirely different experience seeing imagery in the context it was intended for.  It’s also rather interesting to see the broad range of clientele we accommodate at the studio.

TASER (product and studio model shots)

NYPD Pizza (food and lifestyle shots)

Fox Restaurant Concepts (most food and architecture imagery)

Arrowhead Grill (all content)

OmniMount (many studio product shots)

Arizona Tile (various product and architectural images)

i/o Data (data center imagery)

Kyocera Solar (product and location work)

Genz Benz (product shots)

Cafe Valley Bakery (most product shots)

Titus Cycles (product shots)

ACO Polymer Products, Inc (many product shots)

These are just a few I can think of  off the top of my head. I’ll post more later…

tonic photo studios participates in revolutionizing the desktop prototyping market

Published June 18, 2010 What's New? Leave a Comment
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While Tonic provides a great commercial photography solution for a diverse range of clientele, product photography is one of our specialties of which I am currently witnessing a great deal of activity in these days. We recently produced a shoot for Solido, a North American AZ Crown venture. This was a fantastic opportunity for the studio, the product has been out in other markets, it’s new in North America and photographic representation has been minimal up to this point in time.

Through the course of the day in the studio,  we produced a full range of imagery to represent the product, what it’s capable of producing, and how it’s used.

We truly believe this product will revolutionize the desktop prototyping market and were pleased to have been chosen to participate in its advertising and marketing initiatives.

Creating a prototype

Behind the scenes

Fun & challenge with Harkins Theater photo shoot at tonic photo studios

Published April 5, 2010 What's New? Leave a Comment
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The only thing missing was a movie!!

How do you keep an ICEE from melting?

Recently, we undertook a fairly large-scale project for Scottsdale-based Agency MMA and Harkins Theaters. We were tasked with photographing pretty much every single menu item Harkins sells in their snack concessions. Quite an undertaking indeed! For three days the studio was packed with popcorn, hotdogs and nachos. Not the most challenging work environment for sure, however, one of the most interesting aspects of the production was Ellen Straine’s (project food stylist) ability to produce an indestructible, long-lasting ICEE! It took some experimentation but she pulled it off and was able to create an ICEE suitable for still production.

Ellen really showed off her true skills on this one and helped produced another successful food shoot at Tonic.

tonic photo studios client Peter Piper Pizza brings a dual video/still shoot to the table

Published April 5, 2010 What's New? Leave a Comment
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Great synergy with Peter Piper Pizza

Recently, Tonic produced a shoot for Peter Piper Pizza, Inc. Peter Piper has been a fantastic client for us over the past year or so and we always enjoy the great energy associated with the projects.

The most recent shoot was particularly interesting, as we set up a video production with real HD pictures simultaneous to the still production.

Tonic has over 8,000 square feet of available shooting space so it’s always great to utilize as much of it as possible.

The client was thrilled with the high level of efficiency achieved with the dual production,  which essentially minimized their time away from the office.

This was not the first video production we’ve hosted and will most certainly not be the last, as we’re always striving to provide a diverse, efficient and highly creative experience for our clientele.

Check out the posted images to get a behind the scenes view into the overall production.

tonic photo studios technology: making photography better

Published April 5, 2010 What's New? Leave a Comment
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Huge building, two guys and one light…

ACO Building

This exterior for Aco Polymer was produced using one light source blended through several exposures to create a seamless reproduction.

It always makes me a bit nostalgic to think about how I would have shot this building 10 years ago. Back then, it would have taken 20 lights, several generators and many assistants. Not now.

Today, it took just two guys, one light and some serious Photoshop time. With fewer people and equipment, the end result is stronger due to the control we have today.

Gotta love technology.

The interior below sheds some additional light on the process. Interesting to see what the canvas looks like when the one lighting the image is left in…

With Perry

Anatomy of a product photo shoot via tonic photo studios

Published April 5, 2010 What's New? Leave a Comment
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A look at the process

Tasked with shooting the ZO for imagery to populate the client’s web site, advertising and collateral, Tonic produced a wide spectrum of shots that tell the story of its functionality and attributes. These images document the behind the scenes preparation for the shoot and one image of the ZO. 

Check out digizoid.com to see all of the imagery tonic produced for the ZO in context.

ZO with laptop

ZO in car

The ZO...small but mighty!

tonic photo studios: from concept to advertisement

Published March 23, 2010 What's New? Leave a Comment
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Riester, a Phoenix-based ad agency, presented a challenge to us for their client’s (Orange County) recycling campaign.

The campaign addresses the positive affects of individual’s contribution to recycling and the agency needed a clean, conceptual visual to represent this. They supplied the studio with a pre-existing figural image and a rough client approved -. Tonic was then faced with the challenge of bringing the concept to visual reality and creating a finished product using both supplied and tonic original photography.

Here’s what the client had to say about their experience working with us on this project:

“Tonic Studios always manages to turn even our most unlikely concepts into believable realities while keeping in mind our budgetary demands and time constraints. A recent team-up involved image creation for a waste and recycling campaign. Imagine our client’s amazement as Patrick conjured giant piles of moving boxes and paper coffee cups in combination with human figures. The terrific photos generated unexpected attention and awareness from our target audience, and proved once again why Tonic is one of the most reached-for implements in our agency toolkit.”

Final product

This is the concept that Riester created from Tonic’s creative efforts.

How does a sophisticated restaurant like Arrowhead Grill translate its cuisine into photographs? Let tonic photo studios show you…

Published March 23, 2010 What's New? Leave a Comment
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Imagine taking this description and putting it into images:

Executive Chef Charles Schwerd

“A new dining concept from Executive Chef Charles Schwerd brings luxury and affordability to the marketplace. Located on the West Side in Arrowhead, AZ, Charles looks to infuse style and sophistication to your neighborhood steakhouse. From the moment you first set eyes on an Arrowhead Grill steak, you know you’re in for a special meal. The searing steak, still cooking in an iron skillet as it’s brought to your table, is a work of perfection, and a savory one at that. It’s this searing, savory first impression that sets the tone for all of Arrowhead Grill’s hand-selected menu items.”

Tonic was selected to translate Arrowhead Grill’s amazing cuisine through its creative approach to photography by producing the full spectrum of imagery telling the complete story of the restaurant.

Project included lifestyle, food and environmental portrait photography.

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Tonic Photo Studios
3620 East La Salle Street
Phoenix, AZ 85040
602.437.6030
info@TonicPhotoStudios.com
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