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tonic photo studios: arches, light and space… a unique estancia in the desert

On two hundred acres of the far northeast Valley, MorDo Ranch stands as the manifestation of Mort and Donna Fleischer’s dream to fully explore their passions for horses, art collecting and horticulture. At the center of MorDo is their home, a beautiful combination of rustic charm from the Argentinian pampas and the Old World style of Europe.

In the early 1990′s, the Fleischers were searching for inspiration to guide the creation of MorDo’s crown jewel. Their desire was to build a ranch home which was southwestern in its feel, but didn’t rely on the motifs typical of Arizona. The couple found inspiration in books detailing the history and style of Argentinian estancias, homes on vast rural estates which developed on the pampas of South America in the 19th and early 20th centuries. The word “estancia” translates from Spanish as “ranch”, fitting well with the Fleischer’s desire to create a working ranch to be used for raising cutting horses.

Estancias evolved from the early days of European colonization in South America, beginning as large structures which functioned as headquarters for ranching on the vast frontier of the pampas. Raids by native tribes were frequent, causing early landowners to build fortified structures featuring heavy walls and windows with iron grates. Over time, the pampas became more civilized, landowners grew wealthier and architecture became more ornamental. Estancias acquired increasingly European features and gained a stately feel comparable to the great manors of Spain, Italy, France and England. Throughout their evolution, however, estancias retained some common features, the most prominent of which is the mirador, a tall watchtower originally used to alert estancia residents of a raid by natives. Miradors are now decorative features, but are seen on nearly all estancias, regardless of when they were constructed.

MorDo Ranch is an interpretation of the estancia style as applied to the Sonoran desert of Arizona. It was designed by the late architect George Christensen of CCBG Architects in Phoenix and was built in 1995 by Kitchell Custom Homes. The home comfortably blends with the desert north of McDowell Mountain Regional Park, offering gorgeous views of the McDowell Mountains and Four Peaks to the east. To help the structure blend with the surrounding desert vegetation, the exterior of the home is painted army green. Christensen’s design maximizes the surrounding desert and mountain views through its use of arches, passageways and open space to create views to the outside. Although the Sonoran desert provides beautiful vistas throughout the year, the design of the home really shines during the spring when wildflowers bloom throughout the grounds of the estate and create a panoply of color.

In June we wrote about photographing the Fleischer’s impressive collection of Western memorabilia. In the wake of that photoshoot, Patrick was asked to return for a photography shoot which focused on the architecture of the home. He recently completed that assignment and we wanted to highlight a few of the images he captured.

Patrick’s goal in photographing the house was to accurately present the scale and functionality of the spaces found throughout. Thanks to his years of experience with architecture photography, he was able to carefully blend in a controlled amount of artificial light while still capitalizing on the natural light abundant in the home.

A delightful feature which Patrick captured is the view from the main entryway of the house through the foyer and out through the back of the home. All of the doors in this space are glass, providing an unbroken sight line. Standing outside the front of the house, three arches frame the space leading to the front door.

The main entryway of the estancia

The main entryway

Within the foyer, natural light fills the space where the entryway arches can be seen framing the view out to the gate. Even the gate continues the arch motif.

The foyer looking out to the entryway

Looking out through the foyer to the arches of the entryway

Beyond the foyer is the Afrizona room . At this point, the arch motif ends and the room provides a view to the desert beyond through a large rectangular door. The Afrizona room offers its own unique character which blends a classic Arizona room with the art and artifacts of eastern Africa. Donna has traveled to Africa on three different occasions and was joined by Mort on two of those trips. During their adventures in countries such as South Africa, Kenya and Tanzania, they continued to follow their shared passion for collecting. As their African collection grew, they found a home for many pieces in the Arizona room, eventually bestowing it with the moniker it now holds.

The Afrizona Room

The Afrizona Room

The centerpiece of the home is the spacious great room which blends living, dining and entertainment areas into a single open space. Large windows allow natural light to illuminate the room while outside the window, the entryway arches provide a contrasting backdrop to the square motif of the window panes.

The great room of the estancia

The great room with its open feel and large window

At the opposite end of the great room is the dining area, while the staircase to one of the home’s two miradors can be seen. The staircase featured here leads up to Mort’s study, while the other mirador houses Donna’s office.

The great room and dining table

The dining table and a view of the great room

Finally, the master bathroom offers a relaxing sanctuary. Custom carved dark wood cabinets contrast with white marble countertops while the emphasis on natural light carries through from the rest of the house.

Bathtub and counter in the master bathroom

The relaxing space of the master bathroom

Photographing MorDo Ranch was a fantastic project for tonic studios. It offered challenges to overcome, but working with the Fleischers and having the opportunity to photograph such a unique home was an incredible experience.

iPad 2 winner receives his prize and a tour at tonic studios

Ben Smith of The Lavidge Company with studio director Patrick Darby

tonic photo studios director Patrick Darby presented the iPad 2 to winner Ben Smith of The Lavidge Company

We mentioned recently that Ben Smith of The Lavidge Company was the lucky winner of our iPad 2 giveaway. Last week, Ben came down to tonic photo studios to receive his snazzy new iPad and was treated to a tour of the studio by Studio Director Patrick Darby.

We thank everyone who entered our giveaway by liking our Facebook page and updating their contact information on our mailing list. We appreciate your support and hope you enjoy reading about our projects here on our studio blog. Keep watching for upcoming stories from Patrick’s recent project with i/o Data Centers and more photography shoots with Mort and Donna Fleischer at MorDo Ranch.

Also, we will be playing the role of host for the American Society of Media Photographers on August 18th. ASMP will be holding an event here which focuses on commercial architectural photography, one of our specialties here at tonic photo studios. Patrick and all of the staff here are looking forward to it, so expect to see some stories and pictures from the event later this month!

tonic photo studios getting serious about beer at SanTan Brewing Company

Hot on the heels of our work with Flo’s Asian Kitchen, we were called upon by local brewery SanTan Brewing Company to produce a library of product shots. The brewery needed current photos for use across their marketing and advertising channels, so the tonic studios team headed to Chandler to shoot photos and learn something about brewing along the way.

Studio Director Patrick Darby, production assistant Sara Baldwin and local stylist Ellen Straine set up a studio on location at SanTan’s pub and brewery. During the course of one intense day of shooting, they captured over 100 product shots covering SanTan’s entire line of brews. We’ve included just a few below, but look for many, many more to appear on SanTan’s website and marketing materials.


Spending the day at SanTan was an all-around fun time and we learned a few things about the brewing industry from brewmaster Anthony Canecchia. He’s very passionate about craft beer and is constantly looking for ways to move the industry forward. For instance, he was an early adopter of can packaging for craft beers and is always looking for new ways to pair his brews with dishes created by Dennis Martinez, SanTan’s executive chef. Anthony taught us that in brewing, just like with diamonds, color and clarity are signs of quality. In fact, he’s so in tune with his brews that he needs only a glance to tell if a beer has been brewed to his exacting standards. Head over to SanTan’s website to read about their beers and check out Anthony’s blog for more fascinating brewing details!

While the beer photography is wrapped up, we expect to return to do styled food shots, architectural photography and some lifestyle images for SanTan in the near future. Keep watching for updates when we go back and in the meantime, head over to SanTan to see (and drink) their beer!

tonic photo studios captures food photography for Flo’s

tonic photo studios team has been busy lately with creative projects which have been outside the usual repertoire. Shooting for the Grand Canyon Railway and Mort Fleischer was both fun and challenging and Patrick enjoyed the chance to do some projects which were a little outside the norm. But, food, product, architecture and conceptual are what the phoenix commercial photography studio is known for, so we were bound to return to those at some point. That point arrived when our partners at The Lavidge Company approached us with a food photography project for Flo’s Asian Kitchen.

Flo’s wanted to add imagery to their website which tells the story of the great cuisine, energy and experience which can be found at the restaurant. Lavidge art director Melissa McFarlin turned to us, knowing that we could deliver photos which captured everything Flo’s has to offer.

Patrick, tonic’s food stylist Cathy Marshall and valley phoenix food stylist Ellen Straine spent two days on location at Flo’s, shooting not only food, but scenes of the kitchen staff in action and portraits of Flo herself. It was a great shoot and Flo was an incredibly gracious host. We were able to enjoy several of Flo’s dishes while we were there and all were awesome! We can highly recommend Flo’s as a dining destination after our firsthand experience there.

We’re proud of how the images turned out. They highlight tonic’s ability to capture strong and diverse images which fit into a larger narrative. Once again, we want to thank The Lavidge Company for choosing to partner with us on this project. As always, Melissa and the Lavidge staff were a pleasure to work with.

Workin’ on the railroad: Grand Canyon Railway photo shoot with tonic photo studios

Fresh on the heels of shooting images of the Fleischer Western art collection, tonic photo studios was called upon by E.B. Lane to travel up to Williams, Arizona in June and shoot images for their client, the Grand Canyon Railway. However, this shoot wasn’t typical for many reasons.

First, this was another project which was a little outside our usual repertoire. A train is smaller than most architecture, but much bigger than most products we shoot. Secondly, the end product of this photography was not a promotional brochure or corporate website. Instead, the images were destined for the wrap which you now see on METRO light rail cars here in Phoenix.

Creating photography for a train wrap comes with a unique set of challenges. In order to have a high quality appearance, the wrap needed to be printed at a resolution of 72 DPI (dots per inch). That translated to a source image which needed to be 300 DPI and 217 inches wide by 20.5 inches high. Essentially, the massive final image delivered to the wrap printers needed to have utmost quality, detail and sharpness.

Fortunately, Patrick Darby is a top-notch pro and he was able to find a way to overcome the technical challenges inherent in achieving these results. His approach was to create 20 separate images at 40 megapixels each.

A train engineer at the controls of a Grand Canyon Railway steam engine

One of the 20 photos which make up the final composite image; tonic photo studios

In order to capture consistent images, the crew measured an optimal distance from train to camera (about 25 feet) and created a line parallel to the tracks along which to travel as each image was captured. Patrick then took images at 10 foot intervals along the line, thereby creating a set of images which captured the full length of the engine, tender and passenger car. He also bracketed each image to produce final images with an extended dynamic range and details from deep shadows to bright highlights. When he arrived back in the studio, Patrick’s post-production work involved stitching each of the 20 images together into a seamless composite.

Some of the individual photos of the Grand Canyon Railway train before stitching

Some of the individual photos just before being assembled into the final image: tonic photo studios

The complete Grand Canyon Railway image

A low-res version of the final image, seamlessly stitched together: tonic photo studios

A train robber on horseback, waving his pistol in the air

This train robber and his horse will be layered over the train image

If you’ve had the pleasure of riding the Grand Canyon Railway, you know that part of the fun is when actors playing the part of robbers hold up the train mid-journey. E.B. Lane and the railway wanted to include that detail in the wrap, so Patrick also captured photos of a robber on horseback. The robber image was layered on top of the complete train image to give the impression of a train robber riding next to the train.

Overall, this was an incredibly cool concept and was tremendous fun to work on. We greatly appreciate working with clients such as E.B. Lane and the Grand Canyon Railway.

The photoshoot crew and client representatives

Patrick, the photoshoot crew and representatives from E.B. Lane and GCRW

A portion of the Grand Canyon Railway wrap on a light rail car

The final product riding the rails in Phoenix

tonic photo studios announces: we have a winner!

The winner of our Facebook page promotion has been chosen! The lucky recipient of a snazzy new iPad 2 is Ben Smith from The Lavidge Company.

Big thanks to Ben and everyone else who Liked our tonic photo studios Facebook page and updated their contact details. We appreciate your support and we look forward to keeping you up to date on the exciting photography work we do. If you or your company needs commercial photography work of superior quality and creativity, don’t hesitate to call us and find out how tonic studios can deliver the cure for the common image.

A little of this, a little of that from tonic photo studios

We have an assortment of quick topics to mention in today’s tonic studios blog post. First, we wanted to let everyone know that we’ll be announcing the winner of the iPad 2 promotion on Tuesday, July 5th! If you’re on our mailing list, you received a mailer last month promoting our blog and new Facebook page. Anyone who updated their contact info and Liked our tonic page was automatically entered to win, so keep watching here to see who’s the lucky new iPad owner! Also, big thanks to our sister company R and R Images for creating the mailer.

Next on the list is a very exciting project which we unfortunately can’t talk about very much yet. It involved some travel up to northern Arizona, and was a very fun and challenging project which tested Patrick’s technical and creative skills. You’ll see the end result around town very soon and we’re certain that you’ll be impressed. Look for a post with behind the scenes details and images of the final product soon!

As a side note, Patrick Darby had a chance to capture some great landscape shots while he was up north and he’ll be posting them soon on the main Tonic web page. Landscape photography isn’t one of tonic studios four key areas, but Patrick has done landscape work in the past. He took the opportunity of being in the pines of northern Arizona to recall some of his dormant skills and photograph the amazing natural beauty of the Coconino forest. Look for those pictures soon!

To wrap up, we wanted to mention a few other upcoming projects. We’ll be shooting food and lifestyle images for Flo’s Asian Kitchen and doing food and product photography for Chandler’s SanTan Brewing Company. It’s great to work with fantastic local companies and we’re proud that these two have come to us for their photography needs.

Summer is often a slower time for business here in Phoenix, but we’re staying very busy so far. Keep watching this blog and our Facebook page for news and updates!

tonic photo studios photographs one of the largest private collections of Western memorabilia and American Impressionistic Art

One of the great things about tonic photo studios is that boundaries here aren’t rigid. We usually keep our work within four main areas of expertise (food, architecture, people and conceptual photography), but thanks to E.B. Lane and our sister company R and R Images, we recently were presented with an opportunity to step outside of our boundaries and tackle a project which was at the same time unique, challenging and incredibly fascinating.

Local financier and rancher Mort Fleischer and his wife Donna are well-known as avid collectors. Their private collections of American Impressionist and Western memorabilia are among the finest and largest in the world. The paintings are primarily of the California Impressionism school circa 1900-1930, with the artists exhibiting strong influences from the French Impressionists. The Western memorabilia collection features items from the American West, circa 1850-1910. The collection includes saddles, spurs, chaps, rifles, pistols, military equipment and numerous other materials which were a part of life in the early days of the West. In order to document them, we were called upon to photograph each of the four galleries which comprise the Fleischer collections.

tonic studios director Patrick Darby spent a full day in the galleries, taking several images in each. The goal was to produce a comprehensive book which showcases the collection.

Of course, we have a few images from the photoshoot to show you. Images here on the blog don’t do justice to the breadth and scope of the collection, but we can’t discuss a project like this without offering a few pictures to illustrate the work we did.

Saddles and ranch gear in the Fleischer collection
Saddles and ranch gear in Gallery 1, Main Vault 4 of the Fleischer collection: tonic photo studios
Saddles in the Fleischer collection
Saddles in Gallery 2, Lower Barn 5 of the Fleischer collection: tonic photo studios
Military gear in the Fleischer collection
Military gear in Gallery 3 of the Fleischer collection: tonic photo studios

Photographing art galleries is certainly not a typical tonic studios project, but we were delighted to take on this unique and special assignment. It’s these kind of projects which keep work at tonic fresh and exciting. They keep us on our toes and refresh our creative spirits.

Later in the summer, Patrick will be called upon to photograph MorDo Ranch for the Fleischers. MorDo, a combination of Mort and Donna’s first names, is the Fleischer’s home and ranch in northeast Maricopa County and is just as unique as their collection of Western memorabilia. While commercial architectural photography is well within tonic’s usual range of work, we’re sure the MorDo Ranch shoot will be far from typical. Expect to see some great stories and fantastic photos from that shoot in a few months.

If you’d like to learn more about the Fleischers and their extensive collection, take a look at Phoenix Home & Garden’s January article on MorDo and its style.

The tonic photo studios road trip wraps up

The Tonic road trip for Luxottica Group has finally run its course. Patrick wrapped things up in Southern California and Las Vegas last week, so he’s now busy editing scores of photos. We recently posted photos of the sights around Beverly Hills, but now we have a few sneak peeks of the ILORI and Optical Shop of Aspen stores which Patrick shot. Take a look!

Beverly Hills meets tonic photo studios

Patrick is on the road, shooting at ILORI’s Beverly Hills location. He nabbed a few pics of the sights on his phone so he could share the experience with us back in Phoenix at the tonic studio hub.

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