Published April 5, 2010
Tags: architecture photography, arizona photography, arizona tonic cuisine photography, commercial photography, concept photography, conceptual photo, conceptual photography, digizoid, district gold addy, in studio photography, interior photography, Patrick Darby, phoenix studio, photography technology, product photography, tonic, Tonic Photo Studios, zo
A look at the process
Tasked with shooting the ZO for imagery to populate the client’s web site, advertising and collateral, Tonic produced a wide spectrum of shots that tell the story of its functionality and attributes. These images document the behind the scenes preparation for the shoot and one image of the ZO.
Check out digizoid.com to see all of the imagery tonic produced for the ZO in context.
ZO with laptop
ZO in car
The ZO...small but mighty!
Published December 9, 2008
Tags: architecture photography, arizona photography, arizona tonic cuisine photography, commercial photography, in studio photography, interior photography, phoenix food photography, phoenix photography studio, photography, product photography, r and r images, tonic, Tonic Photo Studios, tonic photography
R and R Christmas Card
A couple of weeks back Perry and I embarked on an internal location project for the R and R Images Christmas Card. We were looking to do something a bit different, something out-of –the-box (or at least studio). Perry had been creatively inspired by something he saw on a recent road trip to Bisbee last year. The inspiration came from a dark mountain atop which sat a lone lit Christmas tree. The somewhat mysterious scene fueled the concept for the card. The idea, essentially circled around bringing a “traditional” holiday look into an unexpected place. As Perry and I hauled in about 80 pounds of photo gear into the desert landscape, we were kicking ourselves for having ever come up with the idea. However, when all was said and done we were both pleased with the outcome and gratified by the result. After all, you always have to work for powerful images.
R and R Images Holiday Card Image
I can’t think of any one single client that has changed Tonic and contributed toward as much growth as Fry’s Marketplace. TPS is fortunate to have had this partnership for about 4 years now and has enjoyed every bit of it. Fry’s keeps us on our toes as we are constantly shooting a variety of different subject matter from styled food shots to soft and hard goods to architecture and portraiture. They cover the gamut with and continue to challenge us on a daily basis.
Currently we are working on the production of imagery for over 300 semi truck wraps.
Two of the many truck wraps we have completed for Fry's